Sample Delivery Growth Audit

Fictional Restaurant

Oak Street Grill

Casual American restaurant with burgers, sandwiches, salads, and dinner entrees.

Top findings

• Menu has strong delivery-friendly items, but best sellers are buried below low-margin sides.
• Descriptions are too short to help customers choose between similar items.
• No family meal or two-person bundle is visible above the fold.
• Delivery pricing does not appear to account for packaging and platform commission.
• Existing ingredients could support a focused late-night bowl or sandwich virtual brand.

First 7-day action plan

• Move the top three delivery-fit items into a featured category.
• Rewrite descriptions for the ten highest-opportunity items.
• Create one family bundle and one two-person bundle.
• Add photo priorities for the items most likely to drive first orders.

First 30-day action plan

• Review platform pricing by item margin and prep complexity.
• Test bundle placement and track average order value movement.
• Decide whether a virtual brand test is operationally realistic.
• Use dashboard tasks to keep weekly fixes visible.